What is Marketing Funnel? A marketing funnel, often referred to as a sales funnel, is a conceptual framework that represents the stages a potential customer goes through when making a purchasing decision. It is used by businesses and marketers to understand and optimize the customer journey from initial awareness of a product or service to the eventual conversion or sale. The funnel metaphor is used because, at each stage, there is a decreasing number of potential customers as they progress toward a final purchase. The typical marketing funnel consists of several stages, which can vary in number and terminology depending on the specific model or industry. However, a commonly used model includes the following stages: 1. Awareness: At the top of the funnel, the goal is to create awareness about your product or service among a broad audience. This can be achieved through various marketing channels such as advertising, content marketing, social media,...